Parallel Branding (BFA Thesis Project)

Over the last 2 semesters of my senior year of design school, we are given the task of completing a thesis in which takes the whole year to research, create, design, present and critique. As a musician that has been playing music for 12 years, I noticed the absence of musical artist's control of themselves within the brand of their music. Many startup and even already established bands/musicians have little to no control over the feeling, look, and even sometimes the correct marketing of themselves. So i decided to create a branding company and show how this company can rebrand certain musicians by taking on the task of rebranding 2 other artists. This is where I wanted to focus my thesis on.